jajajaja no recordaba esta canción
Mackevision is proud to be along with other world-class VFX studios part of this saga: Game of Thrones, Season 4
Visual Effects Supervisor: Jörn Großhans
Visual Effects Producer: Katharina Kessler
Email is a great choice for marketers. Research shows that for every $1 a company invests in email marketing, they’ll see a $21 return. Email is also the communications tool of choice in our hyper-connected age. Over 3.5 billion people around the world have an email account (compared to 1.3 billion Facebook users). So if you’ve got a message or product to share, email is the best way to do it.
If you have an email list already, you could just start sending out marketing emails and see what happens. But that assumes you’ve got a list. And it’s unlikely to prove successful.
To improve your chances of success, it’s a good idea to develop an email marketing plan. With a plan in place, you’ll know who you’re emailing, why you’re emailing them, and what you should include in your emails to achieve your marketing goals. You’ll also have a strategy in place for growing your list.
To implement your email marketing plan, you’ll need to use email marketing software. Why? First, because using software allows you to comply with anti-spam laws. Second, because it makes managing the process of sending out emails to a big list far easier. There are plenty of choices, and some services even include free starter plans.
Ready to create your email marketing plan? Then let’s get to it.
Before you start to grow your email list and send out emails, you need to know why you’re starting to use emails for marketing. Your why will determine who you target with your emails, and the types of email you send.
The easiest way to understand this is through examples. Here are some whys of email marketing for various businesses and organizations:
Get clear on why you want to start email marketing. Only by knowing your why can you develop an effective strategy.
The next step is to decide who your emails are for. “Everyone” isn’t a good answer here. The more tightly you focus your emails on a specific reader, the better you’ll be at engaging all your readers.
Again, let’s look at some examples to help you.
The more you understand the people you’re writing to, the better the emails you’ll write. Email is about building a relationship with your readers, and that’s only possible when you’re on the same page.
To get an in-depth understanding of your readers, it’s a good idea to create an ideal reader avatar.
Another way of getting to know your readers is by asking them what they want. Once you’ve built up your list, send out an email asking your readers how you can best help them. That will give you a wealth of ideas for what to include in your emails.
Now that you know who you want on your list, you’re ready to start growing your list.
What’s the best way to grow an email list? Offer an incentive for people to sign up.
This can be as simple as telling people what they’ll get when they sign up for your list. For example, the cancer research non-profit might have a sign-up page on its website that says, “Sign up to our list to receive inspiring stories of people living with and beyond cancer.” The more specific you can be about what people will get when they sign up to your list, the more sign-ups you’ll get.
Alternatively, you can offer a specific incentive for signing up. Here are some examples:
Whatever incentive you offer should be targeted at your ideal readers. It should be helpful and relevant to them, and make them go “wow!” People value the privacy of their email inbox. They’ll only give your their email addresses if your offer is irresistible.
You’re building up a list of subscribers. The next step is writing to these subscribers. So what will you write your emails about?
As with the sign-up incentive you created in the previous step, all your emails should be relevant and valuable to your readers. That’s the only way you’ll turn your subscribers into loyal readers who open your emails.
Let’s run through our examples again to see the types of content different business might create.
The ideal reader avatar you developed earlier will give you ideas of the types of content your subscribers would like to see.
If you’re stuck for ideas, conduct a competitor analysis. In other words, sign up to the email lists of your competition, and see the types of email they send out. What types of content do they include in their emails? What do they write about? You’ll get ideas for what works and what doesn’t.
A final step in developing your content strategy is deciding whether you’ll send plain text or HTML emails. HTML emails are image-rich, and allow you to build brand recognition by including your company’s logo and other visual brand cues in your email. However, it’s worth bearing in mind that images will sometimes be blocked by your subscribers’ email software. Plain text emails include no graphics. They look more like a personal email, so they’re good for relationship building.
You’ve decided the types of email you’re going to send. Now it’s time to fix an email schedule. How often will you send out emails?
The answer depends on the time and resources you’ve got available to create emails, and the goals you set for your emails. Whatever schedule you set, it should involve sending out emails on a regular basis. This could be daily, weekly, or monthly:
You’ve set upon how often you’ll send your emails. And you’ve decided what your emails will be about. So now you’re ready to write them.
Don’t be intimidated by this! Emails don’t have to be a work of literature. In fact, emails work better when they’re written in simple, everyday language.
The most important part of your email—and the part you should spend the most time writing—is your subject line. An attention-grabbing subject line will entice subscribers to open your email. A lame, uninspiring subject line will ensure your emails get ignored.
The key to writing good emails is writing as though you’re addressing one person. Don’t start your email with “hello all,” and avoid addressing your subscribers as “you guys.” That makes your readers feel like they’re just one of many subscribers. You want your readers to feel like you’re writing just to them.
The reader avatar you created earlier will help you have a person in mind as you’re writing and will help you set the right tone for your email.
After you’ve written your email, proofread it.
You’ve written your email and checked it for correct spelling and grammar. Don’t hold back any longer. You’re ready to send!
Your email doesn’t have to be brilliant. You should send your email as long as you know it’s good enough. Given all the preparatory work you’ve done in deciding why you’re sending emails and in creating a reader avatar, your email will be good. So send it.
Whatever you do, don’t hold back on sending your email because it’s not perfect. No email is perfect. Only by sending out emails and seeing how they perform can you get the feedback you need to improve your emails.
It’s far better to start with something, see how it works, then tweak it, rather than wait around for the perfect idea.
As I mentioned earlier, if you’re sending out marketing emails, then you must use email marketing software. Doing so, you’ll stay on the right side of the law.
More significantly, from a marketing perspective, using email marketing software allows you to track the emails you send. You’ll see how many opens each email gets and how many of the links in your email are clicked. Use this data to improve your emails.
As you send out email after email, over time you’ll get a sense of what works and what could be improved. When you find what works, do more of it.
I made a right mess of my scanner in order to bring you my latest set of free design resources! These dust & scratches textures are made to resemble the grain that is commonly seen on old film, providing an easy way to achieve that classic look with your modern digital images. They were made […]
The post 5 Dust & Scratches Textures for Photoshop & Illustrator appeared first on Blog.SpoonGraphics.
Access All Areas members are being treated to more fantastic design resources from RetroSupply this week. Members can download this collection of photographs inspired by American industrial design of the 1940s. Use them to show off your latest vintage style designs by creating mock ups with business cards, notepads and antique products, or simply use […]
What an era we live in, where both advertising agencies and regular consumers are able to program the television that is YouTube. It’s a far cry from Don Draper’s day, where information on products came primarily from those trying to sell them to you.
Here’s a good example of the modern-day situation. First up we have a cheery ad spot for Coke by Ogilvy & Mather China, which starts off with the nice thought “What if empty Coke bottles were never thrown away?” To that end, the campaign imagines sixteen different plastic widgets that can be screwed onto empty bottles, theoretically prolonging their lives by turning them into everything from squirtguns to pencil sharpeners:
On the other side of the market coin, we’ve got the much-beloved YouTuber CrazyRussianHacker, whose endearingly thick accent and wacky experiments have garned 1.8 million subscribers. In his latest video—which had 4.6 million hits at press time and counting—he asks “What will happen if you boil Coke?” The labels on the bottles are removed, so arguably this could be any cola, but Jeez Louise is this disturbing:(more…)